BRANDING
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Chisholm Hunter Brand Guidelines 2025
I developed Chisholm Hunter’s brand guidelines from the ground up, creating a comprehensive system that brings clarity and consistency to how the brand is used across digital, print, and in-store touch points.
The guidelines cover everything from typography and colour to imagery, tone of voice, and layout principles, designed to be both practical for internal teams and flexible enough to support creative growth. This was a key step in refining the brand’s visual identity and aligning it across all channels.
cora graphics branding
I created the full visual identity for Cora Graphics, building the brand from the ground up alongside the same team I’d previously worked with at Logo Labels. I developed the logo, tone of voice, brand look and feel, crafting a cohesive identity that reflected the team’s shift into a new chapter. I even came up with the name “Cora” which was the foundation for the company’s early days in business.
As the sole designer, I also rolled the brand out across print materials, digital assets, and a functional catalogue system for customer orders. It was a rewarding challenge to shape a new business from day one and even more so to watch it grow with a brand built to last.
A full suite of branding and collateral for a small dog-boarding business with a big personality. I created the logo, visual identity, and supporting graphics, developing a warm, trustworthy look and feel that captured the heart of the service. The project included custom icons, social media assets, compliment slips, business cards, leaflets, enrolment forms and branded graphics for both print and digital use.
Everything was designed to be approachable, cohesive, and full of character, just like its canine clients!
Gillian’s K9 home Boarding Branding
A freelance project for a Glasgow-based dental therapist, focused on creating a soft, welcoming brand presence across social media. I designed a full logo suite, both vertical and horizontal. Also included was a custom icon and sticker pack to support engaging, branded content.
The visuals were complemented by a set of backgrounds and templates, allowing Rebecca to easily create her own Instagram Stories while maintaining a consistent tone of voice. The overall look was clean, calm, and personal. Designed to feel both professional and approachable.
DENTAL THERAPY BY REBECCA Branding
A freelance charity project centred around community and connection, with a focus on supporting displaced people living in Glasgow. Inspired by the Barras and BAaD, the concept was rooted in local culture and the idea of shared space.
I created a full visual identity for the charity, along with a user-friendly app and a suite of social media assets. The design focused on clarity, warmth, and accessibility.
Balancing essential information with a tone that felt human and hopeful
