Two of Chisholm Hunter’s most recent catalogues. One a 96-page print catalogue created to mark Chisholm Hunter’s 165th anniversary and the other a 50-page festive catalogue designed to complement the main anniversary edition, with a focus on gift inspiration and seasonal audience reach out.

I designed the entire pieces from scratch, handling layout, copywriting, product selection, and brand consistency throughout. I art directed and edited all photography included, coordinated contributions from brand partners, managed advertising placements, and sourced the printing and distribution.

Distributed nationwide across all stores and to our customer base via direct mail, these projects brought together every part of my skill set. From concept to final delivery. I’m especially proud of these pieces.

These catalogues were a milestone in the brand’s evolution, and a major moment in the visual and strategic direction I’d been shaping since day one.

You can view the full 165 Year catalogue here.